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Apollo collection will catch attention during the game.
January 28, 2013
By: TOM BRANNA
Editor
To celebrate the biggest product launch in its 30-year history – the launch of the Apollo line of products – AXE will premiere a :30-second television commercial titled “Lifeguard” on Sunday, Feb. 3 during the third quarter of Super Bowl XLVII. The commercial, which can be viewed online starting today at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space. Between Jan. 9 and Feb. 3, U.S.-only ...
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